There is no doubt about the fact that proper clothing photography will be able to attract customers in the best possible way while operating a clothing e-commerce business. This will help the customers to figure out which types of clothing will be appropriate for them. Your product photoshoot happens to be a representation of your business in the long run. We have provided some useful guidelines in the subsequent paragraphs that will help you to capture the best photos of your clothing effectively.
1. Prepare each garment carefully
It is a fact that the majority of the small businesses are not able to prepare their garments properly before a clothing photoshoot session. In case you do so, it will help to save your valuable time to a great extent. Make it a point to get rid of all the labels, stickers, and tags from the garments beforehand. Although it will be possible to remove these in post-processing, you will find it easy to remove them before the shoot. Apart from this, make it a point that the garments are free from wrinkles as well as stains.
2. Take the help of a tripod
It will be a good idea to use a tripod for preventing the camera from shaking if you are not using your smartphone for capturing the photos. In this way, you will be able to maintain the consistency and clarity of the eCommerce photography in the best possible way. Furthermore, there is less possibility for your hands to become exhausted which will enable you to capture more photos at the same time. The good thing is that the price of these tripods is not very high so it remains within your budget.
3. Use a mannequin
It is a fact that a flat photograph will not be able to provide the customers with the proper idea regarding the quality of the clothing. In such cases, it will be advisable for you to use a mannequin for getting the best results. The customers will be able to comprehend how the clothing will appear on a real person. Make sure that the size of the mannequins is similar to that of an average human being while displaying the clothing on them. Otherwise, it will be prudent to consider using ghost mannequins if you think that a real mannequin appears too distracting for the customers. You will be able to generate a ghost mannequin with the help of photo editing.
4. Make sure that the lighting is good
It is a fact that inadequate lighting can spoil an image in the long run. A surefire guideline for fashion photoshoots will be to be equipped with the proper lighting equipment consisting of softboxes, diffusers, and flash. However, if it is not possible for small businesses to get hold of these types of lighting equipment, then one can take the help of natural lighting. In that case, make sure that the setup is created close to the window receiving lots of sunlight. Of course, you can purchase the required equipment for lighting over time when your budget permits you to do so.